Michigan Waterski is an athletic team steeped in the tradition of the University but needing a contemporary and eye-catching look to establish its presence amidst a large university
Mission
Create an identity and visual presence for a successful yet little known athletic team within the University of Michigan. Being a large Big 10 university, sticking out to students and recruits was a challenge amidst other nationally ranked teams in the University.
Tradition and Modernity
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New Digital Presence
A revamp of the organization’s digital presence was crucial for an audience of college students that are extremely active on the web, this ranges from the structure, content, and aesthetic of the website, as well as its social media outlets
Inform & Intrigue
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