Out On The Lakeshore is an LGBTQ resource center for youths in need of an identity that establishes itself as welcoming and belonging in being the first of its kind within the conservative context of west Michigan
A Place to Call Home
while the acceptance of LGBTQ individuals in communities and even families has become more prevalent, more conservative regions uphold barriers and discrimination to that hinder acceptance and equal treatment, this resource center aims to serve this demographic in feeling less like an outsider in their own home and community
Recognize a Safe Place
the identity of this organization works to reinforce LGBTQ individuals a sense of home and comfort in the dutch town of holland, often when sexual orientation can influence a sense of acceptance and stability. Pairing the a dutch tulip cozily within the “O” of “out” , as in “coming out” alludes to this intent.
Presence Known
Being the first of its kind in west Michigan, getting the word out of its ongoing functions and resources through material and digital means was crucial. These pieces of its branding pair simplicity in conveying lots of info for an unknown entity with the splashes of color and vibrancy common to LGBTQ organizations and movements.
